GB cyclists front #OneInAMillion campaign to enhance ladies’ biking by 1 million by 2020

Laura Kenny, Lizzie Deignan, Sir Chris Hoy, Elinor Barker and Joanna Rowsell Shand are only a several world and Olympic cycling champions to participate a host of ‘real ladies’ in supporting a campaign that is long-standing is designed to slim the vast gender biking gap and obtain one million more women on bikes by 2020.

Our latest research demonstrates that two thirds of regular cyclist in Britain are males (69%), in comparison to nations like Denmark where male cyclists account fully for 47% and feminine cyclists 53%.

Addititionally there is a disparity that is vast confidence amounts amongst men and women, with over six in ten ladies (64%) saying they don’t feel confident riding their bike regarding the roadways (26% more than males) and the same number claiming that infrastructure (63%) and motorist behaviour (66%) does not cause them to feel safe (17% and 13% more than men, correspondingly). If these obstacles had been eliminated, statistics indicate the potential that is true grow women’s biking – with 36% of ladies – equating to 9,720,000 – saying they wish to cycle more often.

In 2013 we launched our women’s strategy when simply 525,000 women were cycling frequently – using the make an effort to improve this figure by 1 million, by 2020. The initiative, backed by Sport England’s This Girl Can campaign, has assisted to motivate over 800,000 ladies to occupy biking up to now, nonetheless regardless of this progress, the stubborn sex disparity and dwindling self- self- confidence amounts indicate there is more to be achieved.

The ‘One in a Million’ campaign aims to tackle perceptions which prevent everyday ladies from getting on a bicycle, including very nearly three quarters (72%) whom state they feel there must be safer period routes and a lack is had by them of real information of where you should get.

Julie Harrington, British Cycling Chief Executive, stated: “Aside from reaching our million ladies target we should develop a shift that is cultural normalises cycling for all – so that the same quantity of women to guys are riding bikes in this country.

“Cycling is increasingly being recognized as a fundamental the main solution with regards to issues of public health insurance and air quality however change will likely not come unless individuals feel safe in the roadways and we also understand this disproportionately affects females.

“We want women to understand that biking is safe and there are lots of simple and available solutions for folks planning to begin. Our HSBC British Breeze programme has aided to transform the everyday lives of several thousand ladies who would have considered cycling never otherwise, but this alone is not sufficient. We must use other organisations to boost infrastructure, accessibility and break down the obstacles to change Britain into an excellent cycling country.”

Indigo Kelly Forest, instructor from Leicestershire, stated: “I became a size 24 once I first got for a bicycle. I became coping with grief after losing my mom and I also decided, enough had been enough. Despite experiencing ashamed to even be viewed for a bicycle, I realized my breeze that is local club I’ve never ever seemed straight back.

“Cycling assists me personally along with facets of my entire life now, from my real and psychological well-being to pressing me personally on to attain things we never ever thought i really could. That it was unsafe, and that cycling wasn’t for me before I started cycling I had a perception. But recovering from that initial hunch had been the thing that is best we ever did – it is entirely changed my entire life.”

Olympic Champion Sir Chris Hoy, an ambassador when it comes to campaign, stated: “Cycling, in every its forms – whether it is commuting, competing, coaching or as a lifetime career – must certanly be just like attracting females since it is to guys. Plus it’s vital that everybody tangled up in biking takes duty with this. These heightened negative perceptions of confidence and security on a bike amongst females are concerning as this might be worsening the biking sex space and preventing females from getting on bikes completely.

“If we have been to shut this space we have to redouble our efforts to encourage more females to cons is safe, you don’t have to be super fit or have wardrobe high in lycra and you can find women’s just Breeze rides throughout the entire of this nation waiting to welcome novices.

“Getting a million more feamales in the saddle may be a good feat but whenever we are to alter the facial skin of biking in the united kingdom we must drive ahead progress by producing extra possibilities and true gender parity for ladies in biking at every level.”

Luke Harper, HSBC UK mind of this partnership with British Cycling, said: “We are fully behind the only In A Million campaign. The effect of having ladies straight straight back onto bikes shouldn’t be under-estimated and Breeze is a breathing of oxygen to biking; a totally free guided trip, led by females for females. It is great news it is embraced by a lot of therefore we look ahead to a lot more using up biking through usually the one In A Million campaign.”

To find out more and practical recommendations on simple tips to decide to try two tires see our online women’s hub.